PENGARUH KEPUASAN TERHADAP KESETIAAN DAN BUSINESS BUILDERS WIRANIAGA MULTILEVEL MARKETING ORIFLAME SURABAYA

Nuruni Ika , Kusuma W (2008) PENGARUH KEPUASAN TERHADAP KESETIAAN DAN BUSINESS BUILDERS WIRANIAGA MULTILEVEL MARKETING ORIFLAME SURABAYA. Jurnal Riset Ekonomi dan Bisnis, 8 (2). pp. 106-118. ISSN 1411-9080

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    Abstract

    Product of daily need is more day to day. Product wish to take as the fist product. The key to reach as the must delicide any needing and hoping market and they are satisfied. The order side they use multilevel marketing as a business oryZamme industry make direct saving multilevel marketing with cosmetics produk, they other no limit in come. The variable are communication satisfaction (XI), margin labaal satisfaction (A7), product satisfaction (A?). Loyalty to salesman (YI), Loyalty to product (Y2), dan Business builder(Y3), I'm using scale semadc dolerential as made variable scale. Research population is all of active member of Dane multilevel marketing, they have 1 year or more In. They ae 112 of member, I'm using structural Equation Modeling to analyze the data. 1 have obtain the ouput and say they product satisfaction factor have positive influence to loyalty to prouduct , loyalty to product have positive influence to loyalty to salesman and loyalty to product have positive influence the business builders, they are all no acceptance. Next hipotests say they margin labaal satisfaction have positive influence to loyalty to product, margin labaal satisfaction have positive influence to loyalty to salesman, communication satisfaction factor have positive influence to loyalty to salesman have positive influence to business builders, they are not acceptance

    Item Type: Article
    Subjects: H Social Sciences > HB Economic Theory
    Divisions: UPN Jatim Journal > Jurnal Riset Ekonomi dan Bisnis
    Depositing User: Users 2 not found.
    Date Deposited: 16 Feb 2011 15:29
    Last Modified: 14 Mar 2011 12:43
    URI: http://eprints.upnjatim.ac.id/id/eprint/109

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