IMPLEMENTASI KEBIJAKAN KONSEP DAN TIPOLOGI REKLAME DI KAWASAN JALAN SULAWESI – KERTAJAYA – MANYAR KERTOARJO SURABAYA

Susi , Hardjati, and Muchlisiniyati , Safeyah (2008) IMPLEMENTASI KEBIJAKAN KONSEP DAN TIPOLOGI REKLAME DI KAWASAN JALAN SULAWESI – KERTAJAYA – MANYAR KERTOARJO SURABAYA. Jurnal Rekayasa Perencanaan, 4 (2). ISSN 1829-913X

[img]
Preview
PDF - Published Version
Download (191Kb) | Preview

    Abstract

    ABSTRACT The good arrangement of the advertisement setting can make city pretty and beautiful. The fact is the settings of the advertisement increasing chaos, which are attend to spoil the face of the city. The implementations of the advertisement policy take an important rein for the success and the continuity of the programs. The purpose of this research is to know the concept of implementations and typology of the assembling of the advertisements in Sulawesi-Kertajaya-Manyar Kertoarjo streets region.The type of the research is descriptive with the qualitative approach. Data gathering techniques use interviews, observations and documentations. Data analysis use interactive analysis model. The determinations of advertisement point concepts, which are in Sulawesi-Kertajaya-Manyar Kertoarjo streets so far are already appropriate with regulation. But, the policies are not much regulating about the determinations of the advertisement points thoroughly. The advertisement typology has no violation because the typology has given by government. Keywords: implementation, concept, typology, advertisement

    Item Type: Article
    Subjects: T Technology > T Technology (General)
    Divisions: UPN Jatim Journal > Jurnal Rekayasa Perencanaan
    Depositing User: Users 2 not found.
    Date Deposited: 25 Apr 2011 14:08
    Last Modified: 25 Apr 2011 14:08
    URI: http://eprints.upnjatim.ac.id/id/eprint/1316

    Actions (login required)

    View Item