Syaifuddin , Z (2006) BEBERAPA FAKTOR YANG MEMPENGARUHI KEPUASAN YANG DIPEROLEH SETELAH MEMBACA SURAT KABAR HARlAN KOMPAS. Jurnal Penelitian Ilmu-Ilmu Sosial, 6 (2). pp. 69-75. ISSN 1411-9099
Abstract
This research aim to to know difference between expected satisfaction (Gratifications Soght) of information motif, identity, social interaction and intergration and entertainment amusement motif at reader in region of Surabaya when, reading compass newspaper with obtained satisfaction (Obtained Gratifications) after reading compass newspaper. Population in this research is individual reader of Compass daily newspaper in Surabaya. Sample Research is the reading compass daily newspaper. Intake of sample use technique method of sample cluster. Pursuant to formula of Yamane with level 90 % hence researcher specify size measure of sample equal to 100 responder Data collecting obtained through answer of kisioner responder. Method analyse data in this research use t-test, that is to know difference between satisfaction of Gratifications Sought and of Gratifications Sought of roader of Compass newspaper Result of research can be concluded that happened significant difference between GS at information motif, identity motif of personal, motif integrate and interaction of social entertainment amusement motif and when reading Compass daily newspaper with GO at information motif after reading Compass daily newspaper, difference that happened in character gratify. Keyword information motif, identity, social interaction and intergration and entertainment amusement motif
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