MODEL PERILAKU KONSUMEN TERHADAP PRODUK MAKANAN CEPAT SAJI (FAST FOOD) DAN MAKANAN TRADISIONAL

Sudiyarto, - (2005) MODEL PERILAKU KONSUMEN TERHADAP PRODUK MAKANAN CEPAT SAJI (FAST FOOD) DAN MAKANAN TRADISIONAL. Rekapangan : Jurnal Teknologi Pangan, 2 (1). pp. 31-42. ISSN 1978-4163

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    Abstract

    Consumers has for the many choice whether local agribusiness product either imports. Consumers especially the city people to trending global life style have free to chosen product that will be buy, so the grand problems that meet the marketer and agribusiness producer in Indonesia is uncapability to know and how the efforts fulfill “consumer behaviour” to consumption or purchasing agribusiness product. This writed are protype the research models to purpose 1). Analyze “consumers behaviour” with knowing factors that influence consumers purchasing or consumption fast foods 2). Analyze competitive advantage local foods product for imports product an approach consumers trust attitude for multiatribut in local and imports foods. Prototype of this models are developed with analysis and methods that the first by Structural Equation Modelling (SEM) for factors that influence the consumers behaviour. Secondly competitive advantage analysis on consumers trust attitude value with Fishbein Methods. Keywords : Consumer Behaviours, Fast Food and Tradisional Foods.

    Item Type: Article
    Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
    Divisions: UPN Jatim Journal > Rekapangan : Jurnal Teknologi Pangan
    Depositing User: Fatchullah Z.A
    Date Deposited: 21 Feb 2012 08:26
    Last Modified: 21 Feb 2012 08:26
    URI: http://eprints.upnjatim.ac.id/id/eprint/2520

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