ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI PONSEL MEREK NOKIA DI SURABAYA

Nuruni, Ika and Kusnarto, - (2005) ANALISIS FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI PONSEL MEREK NOKIA DI SURABAYA. Jurnal Penelitian Ilmu-ilmu Ekonomi , 5 (1). pp. 30-34. ISSN 1411 - 9080

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    Abstract

    Various world ponsel brand like Nokia, Siemens, Samsung, ,Sony Ericsson, Motorolla have selling many it in Indonesia. Nokia represent winner in getf 'g market, with victory which enough from its competitor. Leave from the phenomenon, this research aim to to know considered factors is consumer in buying Nokia hand phone in Surabaya. Data collecting obtained by propagating questioner to hand phone Nokia consumer in Perum Kosagra Surabaya. Procedure Withdrawal of sample to see consumer behavior use sampling accidental. Analysis technique use factor analysis aim to lessen (reduction data), summarized a number of variable become slimmer as factor. Conclusion from this research. is to pass rotation by using factor analysis from 14 summarized variable become 11 variable and grouped in 4 factor cover part spare, quality of product, model product, and service (repair place)

    Item Type: Article
    Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.32 Consumer Behavior
    Divisions: UPN Jatim Journal
    Depositing User: Users 2 not found.
    Date Deposited: 14 Mar 2012 14:59
    Last Modified: 26 Mar 2012 13:27
    URI: http://eprints.upnjatim.ac.id/id/eprint/2954

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