ANALISIS KINERJA PERUSAHAAN DENGAN METODE BALANCED SCORE CARD (BSC) DAN SWOT

Erlina, P (2009) ANALISIS KINERJA PERUSAHAAN DENGAN METODE BALANCED SCORE CARD (BSC) DAN SWOT. Jurnal Penelitian Ilmu-Ilmu Teknik, 9 (1). pp. 48-57. ISSN 1411-9102

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    Abstract

    AFTA free trade can make the highes competiton between the domestic and the foreign product. The competetion adventage can be reached by increasing perfomance correctlt strategic company. The integration Balance Score Card (BSC) and SWOT model can be to increase the competetion campany. BSC model measure the performance companny by 4 perspective : financiil, customer, internal bisness process and Growth and Learning process. SWOT model analyze strength, weekness, opportuniy and treat. Swot can be choiced the best alternative strategy company. The result showed that Two perspective (Financiil and Growth and Learning process) have good performance, but two perspective the oothers have eneough performance. The Company can be choiced the one from the many alternative : company expanding, increasing product quality, increasing supply chain quality, increasing Human Resources quality and increasing company promotion.

    Item Type: Article
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD62.15 Total quality management
    Divisions: UPN Jatim Journal > Jurnal Penelitian Ilmu-Ilmu Teknik
    Depositing User: Fatchullah Z.A
    Date Deposited: 25 Apr 2012 14:40
    Last Modified: 04 Jun 2012 15:21
    URI: http://eprints.upnjatim.ac.id/id/eprint/3165

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