PEMAKNAAN IKLAN LAYANAN MASYARAKAT “VERSI LALU LINTAS KERETA API”( STUDI SEMIOTIK TENTANG IKLAN LAYANAN MASYARAKAT “ VERSI LALU LINTASKERETA API” DI TELEVISI)

MARIA , FRANSISKA (2012) PEMAKNAAN IKLAN LAYANAN MASYARAKAT “VERSI LALU LINTAS KERETA API”( STUDI SEMIOTIK TENTANG IKLAN LAYANAN MASYARAKAT “ VERSI LALU LINTASKERETA API” DI TELEVISI). Undergraduate thesis, Faculty of Social and Politics.

[img]
Preview
PDF (Cover - Bab I)
Download (79Kb) | Preview
    [img] PDF (Bab II - Daftar Pustaka)
    Restricted to Repository staff only

    Download (325Kb)

      Abstract

      Background This problem is due to land transport accidents highest in comparison with sea and air transport. Thus the need for treatment to reduce the number of deaths and accidents on the railway track record of Transportation api.Kementrian deaths due to accidents on the highest railway crossings. Thus the Ministry of Transportation issued a solution that is showing and displaying Public Service Ads on Television The purpose of this research is and to determine the level of public knowledge about the contents of the message public service version of the railway track. The problem is in the public service ads warning version of the railway track based on the interest of researchers in the global phenomenon of the rise of road users who are violating traffic regulations train. Where in semiotic studies can be obtained a clear understanding of the meaning of the advertising message or messages conveyed by the advertisers and shown to the public. The theory used in this study is the electronic media advertising (television), public service, verbal communication, communication as a symbolic process, the use of color in the electronic media advertising, the notion of mother and child in the car and explanation of the importance of compliance with the train track fire. From the results of this study indicate that the television ads showing at a glance that there are some ad's message is missed by the community and in the end have not received complete information.

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.123 Communication in marketing
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Users 2 not found.
      Date Deposited: 09 Aug 2012 14:37
      Last Modified: 09 Aug 2012 14:38
      URI: http://eprints.upnjatim.ac.id/id/eprint/3539

      Actions (login required)

      View Item