ANALISA PANGSA PASAR OPERATOR SELULER DI KALANGAN MAHASISWA WILAYAH SURABAYA DENGAN METODE MARKOV CHAIN DAN SWOT

FRENDIK JAJA , FERNANDA (2012) ANALISA PANGSA PASAR OPERATOR SELULER DI KALANGAN MAHASISWA WILAYAH SURABAYA DENGAN METODE MARKOV CHAIN DAN SWOT. Undergraduate thesis, Faculty of Industrial Engineering.

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      Abstract

      In line with the development of today's economy is increasingly dynamic, as a result of competition between firms are becoming increasingly stringent. Therefore companies need to periodically monitor the position of its products against competitors products in order to analyze its product market share and market share of changes that occur. One of the competing product is a GSM mobile operators for mobile phones. In Indonesia there are different kinds of GSM mobile operators for mobile phones that many people used them IM3, XL, Sympathy and Axis. These moments are the problems faced by manufacturers of GSM mobile cellular operators are the percentage of sales this product progressively declined compared to previous years. This decline occurred because many emerging mobile operators for a variety of products the new GSM phones. Given these problems then conducted research using Marcov Chain method to predict the transition of each product and the GSM mobile cellular operators using the SWOT analysis to determine appropriate marketing strategies in hopes of mobile operator GSM phone manufacturers. In the first period to period to 11 percent market share of mobile operators to brand IM3 is 43%, 44%, 44.6%, 44.9%, 45%, 45.1%, 45.2%, 45.2%, 45.3%, 45.3%, 45.3%; brand Sympathy at 27%, 27%, 27.2%, 27.4%, 27.6%, 27.7%, 27.8%, 27 , 9%, 27.9%, 27.9%, 28%; brand XL is 19%, 19%, 18.9%, 18.8%, 18.7%, 18.6%, 18.5% , 18.5%, 18.4%, 18.4%, 18.4%; Axis brand that is 11%, 10%, 9.3%, 9%, 8.7%, 8.6%, 8, 5%, 8.4%, 8.4%, 8.4%, 8.4%. Based on internalexternal matrix in SWOT analysis, Axis is in cell 5 is GROWTH (concentration through horizontal integration) and Stability (No change in profit strategy) based on the SWOT Matrix, among others, provide the main services to consumers from shifting to other products and expansion of marketing networks.

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HD Industries. Land use. Labor > HD38.5 Supply Chain Management
      Divisions: Faculty of Industrial Technology > Industrial Engineering
      Depositing User: Users 2 not found.
      Date Deposited: 15 Oct 2012 16:01
      Last Modified: 15 Oct 2012 16:02
      URI: http://eprints.upnjatim.ac.id/id/eprint/3916

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