ANALISIS TEORI PERMAINAN DAN SWOT UNTUK PENENTUAN STRATEGI PEMASARAN PADA INDUSTRI KECIL MENENGAH BATIK TULIS DI JAWA TIMUR (Studi Kasus di Surabaya, Sidoarjo, Bangkalan dan Pamekasan)

GERALDY , SOEHANDONO (2012) ANALISIS TEORI PERMAINAN DAN SWOT UNTUK PENENTUAN STRATEGI PEMASARAN PADA INDUSTRI KECIL MENENGAH BATIK TULIS DI JAWA TIMUR (Studi Kasus di Surabaya, Sidoarjo, Bangkalan dan Pamekasan). Undergraduate thesis, Faculty of Industrial Engineering.

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      Abstract

      Batik is the cultural heritage of humanity for verbal and non-material) of Indonesia by the United Nations Educational Scientific and cultural Organization (UNESCO). Batik was still an option as the identity of the Indonesian state. Indonesian batik was specified to be no objects of cultural heritage by UNESCO, is a challenge and an opportunity. Government should be more aggressive and initiate training and development for the recognition of UNESCO it can be maintained. is no less important how batik was able to increase foreign exchange earnings and batik. Batik artisans who have problems in marketing strategy in which government and private policy for the use of batik in the day so the need to capture business opportunities, which has been marketing its still feels stagnant. It required that addresses the analysis of competitive marketing situation batik, then used as its future strategy to face competition. To determine the marketing strategy on small to medium batik industry in East Java, especially Surabaya, Sidoarjo, Bangkalan, Pamekasan. Game theory is a field of science supporting the determination of marketing strategy, which is widely used in marketing competition conditions. SWOT theory is used to represent the uncertainty of the boundary between one criterion with other criteria generated by the presenceof human judgment. Based on the results of research, the city of Surabaya to take advantage of Strength, among others, Price, Quality Colors, Designs and Motifs and Exhibition Opportunities include expanding market, typical of batik are defended, purchasing power is varied and the brand is already well known to the public. Strength utilize the town of Sidoarjo include price, quality fabrics, designs and motifs and Exhibition Opportunities include expanding market, typical of batik are defended, purchasing power is varied and the brand is already well known 1to the public. Strength Pamekasan city utilize such Price, Quality Colors, Designs and Motifs and Exhibition Opportunities include expanding market, typical of batik are defended, purchasing power is varied and the brand is already well known to the public. Strength Bangkalan city utilize such Price, Quality Colors, Designs and Motifs and Exhibition Opportunities include expanding market, typical of batik are defended, purchasing power is varied and the brand is already well known to the public.

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
      Divisions: Faculty of Industrial Technology > Industrial Engineering
      Depositing User: Users 2 not found.
      Date Deposited: 15 Oct 2012 16:04
      Last Modified: 15 Oct 2012 16:04
      URI: http://eprints.upnjatim.ac.id/id/eprint/3917

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