ANALISIS POTENSI PASAR DAN STRATEGI SEPEDA MOTOR YAMAHA TERHADAP MARKET SHARE DENGAN METODE MARKOV CHAIN (Studi Kasus Wilayah Surabaya Timur)

HERDIYANTO, - (2012) ANALISIS POTENSI PASAR DAN STRATEGI SEPEDA MOTOR YAMAHA TERHADAP MARKET SHARE DENGAN METODE MARKOV CHAIN (Studi Kasus Wilayah Surabaya Timur). Undergraduate thesis, Faculty of Industrial Engineering.

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        Abstract

        mpetition between companies is becoming increasingly stringent. One product that is currently competing motorcycle products. In Indonesia there are a variety of motorcycle brands that many people use them Honda, Yamaha, Suzuki and Kawasaki, but the main focus in this study is the product of Yamaha motorcycle. Current problems faced by motorcycle manufacturer Yamaha is a percentage of sales poduknya progressively decreased. Therefore companies need to periodically monitor the position of its products against competitors products in order to analyze its product market share and market share of changes that occur. Given these problems the research is done using the Markov Chain method to predict the market share of Yamaha motorcycle brands, with product comparison is duck Motorcycle Honda, Suzuki and Kawasaki and use SWOT analysis to determine appropriate marketing strategies Yamaha. Percentage share of the motorcycle market in the first period (March 2011) is as follows: Honda by 53%, by 35.5% Yamaha, Suzuki and Kawasaki 9% 2.5%. While the predicted percentage of market share to reach equilibrium conditions for each of the health soap brand acquired in the period to 22 (March 2031) are as follows: Honda at 57.5%, 23.6% for Yamaha, Suzuki at 14.6% and Kawasaki 4.1%. Marketing strategies for products used Yamaha motorcycle namely Turn arround that is where the company has a very large market opportunity, but on the other hand the company faced several obstacles / internal weaknesses, which the company's strategic focus is to minimize the company's internal problems

        Item Type: Thesis (Undergraduate)
        Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
        Divisions: Faculty of Industrial Technology > Industrial Engineering
        Depositing User: Users 2 not found.
        Date Deposited: 16 Oct 2012 08:39
        Last Modified: 16 Oct 2012 08:39
        URI: http://eprints.upnjatim.ac.id/id/eprint/3918

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