ANALISIS STRATEGI PEMASARAN PRODUK LAPTOP DENGAN MENGGUANAKAN METODE TEORI PERMAINAN DAN FUZZY DI KABUPATEN SIDOARJO

Ririn Eriani, Sukamto (2012) ANALISIS STRATEGI PEMASARAN PRODUK LAPTOP DENGAN MENGGUANAKAN METODE TEORI PERMAINAN DAN FUZZY DI KABUPATEN SIDOARJO. Undergraduate thesis, Faculty of Industrial Engineering.

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      Abstract

      In line with the development of the times, technology is one important aspevt that is alsoexperiencing rapid development. Be it in the field of telecommunications, informations, or otherwise. To compensate for the development of a market research is not sufficient to determine the steps to be performed. Laptop is a kind of portable computer or a mobile computer that is light enough and small. Of the many brand of laptops available then there is a very rapid competition by accentuating each strategy to be launched. But in many brands are still a lot os sales imbalances, such as some brands made in the country selling very less power compared to foreign-made. Objective to be achieved by researchers in the study is to determone laptop product marketing strategy using game theory and fuzzy. Fuzzy theory is used to represent the certainy of the boundary between one criterion with other criteria generated of human judgement. Game theory is field of science supporting the determination of marketing strategy, which is widely used in marketing competition conditions. This technique allows the determination of certain actions (stratrgies) that will minimize the maximum loss behavior of decision makers who deal with one or more competitors who could not be determined. Processing and analysis of results from game theory and fuzzy method showed that the marketing strategy by Axioo price, design, component availability, and quality. Acer uses a marketing strategy component availability. Toshiba uses a marketing strategy price and quality. HP uses a marketing strategy price and component availability. Dell uses a marketing strategy sales service. Apple uses a marketing strategy warranty.

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
      Divisions: Faculty of Industrial Technology > Industrial Engineering
      Depositing User: Fatchullah Z.A
      Date Deposited: 25 Oct 2012 09:55
      Last Modified: 25 Oct 2012 09:56
      URI: http://eprints.upnjatim.ac.id/id/eprint/3960

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