TINGKAT PENGETAHUAN MASYARAKAT TENTANG ISI PESAN IKLAN LAYANAN MASYARAKAT VERSI SME TOWER (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Isi Pesan Iklan Layanan Masyarakat Versi SME Tower di Televisi)

Selvi , Agustin Mariadi (2012) TINGKAT PENGETAHUAN MASYARAKAT TENTANG ISI PESAN IKLAN LAYANAN MASYARAKAT VERSI SME TOWER (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Isi Pesan Iklan Layanan Masyarakat Versi SME Tower di Televisi). Undergraduate thesis, Faculty of Social Sciences and Political Sciences.

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      Abstract

      SME version of the community service advertisements Tower was made because the number of Indonesian society are reluctant to purchase and use of domestically produced goods. Indonesia still faced with the problem of a high rush of imported goods. Objectives to be achieved in this study was to determine the level of public knowledge about the content of advertising messages Surabaya Public Service in Television Tower SME Version The population in this study were people aged 17-59 years old Surabaya and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Data collection for research here using two approaches, namely the primary data and secondary data. Methods of data analysis in this study using a frequency table Results of the test results obtained respondents' level of knowledge of the content of public service advertising messages SME Tower is high. Keyword : Level Of Public Knowladge, publick service

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HE Transportation and Communications > HE8700 - 8700.9 Television broadcasting
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Kontho Hadi
      Date Deposited: 20 Mar 2013 10:07
      Last Modified: 20 Mar 2013 10:07
      URI: http://eprints.upnjatim.ac.id/id/eprint/4218

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