STRATEGI KOMUNIKASI PEMASARAN COFFEE TOFFEE DALAM MENINGKATKAN JUMLAH KONSUMEN (Studi Analisis Deskriptif Kualitatif Strategi Komunikasi Pemasaran Coffee Toffee Jatim Expo Dalam Meningkatkan Jumlah Konsumen)

Deasy , Permana Putri (2012) STRATEGI KOMUNIKASI PEMASARAN COFFEE TOFFEE DALAM MENINGKATKAN JUMLAH KONSUMEN (Studi Analisis Deskriptif Kualitatif Strategi Komunikasi Pemasaran Coffee Toffee Jatim Expo Dalam Meningkatkan Jumlah Konsumen). Undergraduate thesis, Faculty of Social and Politics.

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      Abstract

      This study aims to describe the marketing communication strategies Coffee Toffee made in increasing the number of customers based on the theory of Kotler (1997:46) the marketing mix which consists of the Four Ps (4Ps) is a product (product), price (price), place (where) and promotion (promotion). This research is descriptive qualitative, descriptive study describing the facts and meticulously factual and meaningful qualitative research produces findings that can not be obtained by statistics or measurements. This study describes the marketing strategy made by the owner or owners of Coffee Toffee, assisted by the Manager of PR & Promotion Division which includes Product (product). Price (price), Place (where). Then the fourth P is Promotion (promotion).Data were collected through in-depth interviews with the Manager of Promotions and Public Relations Division as the representative of the owner of Coffee Toffee as key informants and several customers as well as to test the validity of informant data. The results showed that of the four marketing communication strategies Coffee Toffee made in increasing the number of customers is the promotion (promotion). Keywords: marketing communications strategy

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.123 Communication in marketing
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Users 2 not found.
      Date Deposited: 02 Jul 2013 14:27
      Last Modified: 02 Jul 2013 14:28
      URI: http://eprints.upnjatim.ac.id/id/eprint/4466

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