TINGKAT PENGETAHUAN SISWA SDN PEPELEGI I DAN II SIDOARJO TENTANG IKLAN PASTA GIGI PEPSODENT VERSI “sikat gigi pagi & malam” ( Studi Deskriptif Tingkat Pengetahuan Siswa SDN Pepelegi I dan II Sidoarjo Tentang Iklan Pasta Gigi Pepsodent Versi “sikat gigi pagi & malam” Di Televisi ).

HENDRA WAHYU, F. (2012) TINGKAT PENGETAHUAN SISWA SDN PEPELEGI I DAN II SIDOARJO TENTANG IKLAN PASTA GIGI PEPSODENT VERSI “sikat gigi pagi & malam” ( Studi Deskriptif Tingkat Pengetahuan Siswa SDN Pepelegi I dan II Sidoarjo Tentang Iklan Pasta Gigi Pepsodent Versi “sikat gigi pagi & malam” Di Televisi ). Undergraduate thesis, Faculty of Social and Politics.

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      Abstract

      This study aims at the knowledge level of students SDN Pepelegi I and II Sidoarjo on Pepsodent toothpaste ad version of "toothbrush morning and evening". The theories used in this study is the level of knowledge, as television advertising media, elements of advertising, television audiences, the theory S - O - R (Stimulus - Organism - Response). This study used quantitative descriptive methods. The samples in this study were students SDN Pepelegi I and II Sidoarjo grade 5 and grade 6 students as much as 139. The sampling technique using total sampling method. This study uses survey. Data from the questionnaires were tabulated, analyzed and interpreted descriptively. From the analysis and discussion that has been described by researchers in the form of data presentation are described in terms of the frequency table then has undergone a process of analysis and processing of data, in this study it can be concluded that the level of knowledge of students of SDN Pepelegi I and II Sidoarjo on Pepsodent toothpaste ad version "brush your teeth morning and night "is the high-level categories pengatahuan by the number of 76 students. Keywords: Level of knowledge, students SDN Pepelegi I and II, Sidoarjo, Pepsodent toothpaste ad

      Item Type: Thesis (Undergraduate)
      Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Users 2 not found.
      Date Deposited: 03 Jul 2013 14:18
      Last Modified: 03 Jul 2013 14:18
      URI: http://eprints.upnjatim.ac.id/id/eprint/4471

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