SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN IKLAN LAYANAN MASYARAKAT ”PERINGATAN PERLINTASAN KERETA” DI TELEVISI (Studi Deskriptif Sikap Masyarakat Terhadap Isi Pesan Iklan Layanan Masyarakat ”Peringatan Perlintasan Kereta” di Kota Surabaya)

Laufit, - (2012) SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN IKLAN LAYANAN MASYARAKAT ”PERINGATAN PERLINTASAN KERETA” DI TELEVISI (Studi Deskriptif Sikap Masyarakat Terhadap Isi Pesan Iklan Layanan Masyarakat ”Peringatan Perlintasan Kereta” di Kota Surabaya). Undergraduate thesis, Faculty of Social and Politics.

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      Abstract

      By design, consisting of commercial advertising and public service announcements. Problems that often occur at this time is the number of accidents between road users with the train so that it appears Railway Crossing Warning advertisement on television. In this ad gives a message to road users to be more careful when going across railway crossings and expects to reduce the number of traffic accidents door railroad crossings. Researchers try to see the attitude of the public about the content of public service advertisements warning message rail crossings. Has someone informed intense enough of a problem so that he can clearly take a stand on the matter.The population in this study is the minimal 17 year-old Surabaya and sampling technique in this study is the method of multistage cluster sampling. The method of data analysis in this study using a frequency table. Results obtained from the test results of the respondents attitudes toward the message of public service ads warning Railway crossing is positive. The number of respondents who are in the category of positive things here shows Surabaya people receive and understand the message in the ad, and they will carry out the appeal-appeal on the ad,

      Item Type: Thesis (Undergraduate)
      Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Users 2 not found.
      Date Deposited: 04 Jul 2013 15:06
      Last Modified: 04 Jul 2013 15:07
      URI: http://eprints.upnjatim.ac.id/id/eprint/4473

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