STRATEGI KOMUNIKASI BALAI RISET DAN STANDARDISASI INDUSTRI SURABAYA DALAM UPAYA MENSOSIALISASIKAN KEBIJAKAN PEMERINTAH (Studi Deskriptif Kualitatif Strategi Komunikasi Balai Riset Dan Standardisasi Industri Surabaya Dalam Upaya Mensosialisasikan Kebijakan Pemerintah Tentang Standardisasi Produk)

Arfina , Nirmala Putri (2014) STRATEGI KOMUNIKASI BALAI RISET DAN STANDARDISASI INDUSTRI SURABAYA DALAM UPAYA MENSOSIALISASIKAN KEBIJAKAN PEMERINTAH (Studi Deskriptif Kualitatif Strategi Komunikasi Balai Riset Dan Standardisasi Industri Surabaya Dalam Upaya Mensosialisasikan Kebijakan Pemerintah Tentang Standardisasi Produk). Undergraduate thesis, Faculty of Social Sciences and Political Science.

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      Abstract

      This thesis background about number of people the industry has not met and the results complement its products with SNI certificate, not maximal communication Industry Research and Standardization Surabaya as a communicator to the industry as a communicant. Necessary to improve communication strategies to maintain relationships with industry and the community to foster the creation of improved product quality. Methods used descriptive qualitative, described detail in narrative form and systematically arranged. File from interviews with technical staff services and Industrial Research and Standardization Surabaya, producers who haven’t been using the services of Industrial Research and Standardization Surabaya. Results of research that has been done, it can be concluded that the socialization of the industrial society, which is informed through a communication strategy that had been done by Research and Standardization Industry Surabaya still can’t run effectively or optimally, persistence of the industry who know about presence and capabilities Industries Research and Standardization Surabaya. Keywords: Communication Strategies, Socialization, Research Centers and Industry Standardization Surabaya.

      Item Type: Thesis (Undergraduate)
      Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media > P95 Oral communication. Speech
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Fitri Yulianto
      Date Deposited: 25 Mar 2014 10:15
      Last Modified: 25 Mar 2014 10:16
      URI: http://eprints.upnjatim.ac.id/id/eprint/4962

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