PEMAKNAAN IKLAN AXIS ( Studi Semiotik Iklan Axis Versi “Kanjeng Mami Membeli Pisang Goreng” di Televisi)

BAYU , ROYHAN ADRIANSYAH (2011) PEMAKNAAN IKLAN AXIS ( Studi Semiotik Iklan Axis Versi “Kanjeng Mami Membeli Pisang Goreng” di Televisi). Undergraduate thesis, UPN "veteran" Jawa Timur.

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      Abstract

      In this commercial, Axis is a provider that delivers breakthrough, namely obtaining promo offer the cheapest compared with providers that have long existed at this time. One of these is the promo fare to all opertaor GSM phone, you can call only Rp.350 to all GSM operator. The method in this study using the theory of semiotics John Fiske which has three major field of study, ie, signs, codes, and cultural or symbol. In this study, researchers used the analysis of semiotic studies kualitatif. From the results of these studies, the conclusion drawn that the Axis conveys his message through a sign which is interpreted as Fried Banana provider which has long been known to the public, and Axis offers a cheaper bid from existing providers tariffs at this time. With the research is expected that the public can enjoy the spectacle of interesting information, not monotonous, so the information submitted is acceptable as well, and wise in choosing the good stuff.

      Item Type: Thesis (Undergraduate)
      Subjects: P Language and Literature > P Philology. Linguistics > P99 Semiotics. Signs and symbols
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Users 8 not found.
      Date Deposited: 03 Apr 2014 13:45
      Last Modified: 03 Apr 2014 13:45
      URI: http://eprints.upnjatim.ac.id/id/eprint/5283

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