“REPRESENTASI EKSPLOITASI PEREMPUAN DALAM IKLAN TOP ONE” (Studi Semiotik Representasi Eksploitasi Perempuan dalam Iklan Top1 Action Matic versi “Ringgo-Raffi” di Media Televisi)

RAMADHANI , FITRIZA (2011) “REPRESENTASI EKSPLOITASI PEREMPUAN DALAM IKLAN TOP ONE” (Studi Semiotik Representasi Eksploitasi Perempuan dalam Iklan Top1 Action Matic versi “Ringgo-Raffi” di Media Televisi). Undergraduate thesis, UPN "veteran" Jawa Timur.

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      Abstract

      During it’s development, ad creation has been ruled out of existing norms and prefer the interest, not just woman seldom become objects for commercial interest. The purpose of this study was to determine the representasion of sexual exploitation of woman in advertising of Top One action matic “Ringgo-Raffi” version on television. Theory used in this study is the theory according to John Fiske, divided into three levels, that is level of reality, level of representation and level of idiology. For this research method used is a qualitative descriptive method by using semiotic analysis. Based on the results of research, advertising of Top One action matic “Ringgo-Raffi” version will be full charge of exploitation in woman’s representation. Exploitation of woman’s representation is visualized with the use of minimal clothing, gestures and expressions that make female models exploited.

      Item Type: Thesis (Undergraduate)
      Subjects: P Language and Literature > P Philology. Linguistics > P99 Semiotics. Signs and symbols
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Users 8 not found.
      Date Deposited: 03 Apr 2014 16:37
      Last Modified: 03 Apr 2014 16:37
      URI: http://eprints.upnjatim.ac.id/id/eprint/5315

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