STRATEGI KOMUNIKASI PEMASARAN“REEBS CLOTH”DALAM MEMPERTAHANKAN MINAT BELANJA PELANGGAN (Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran “Reebs Cloth” dalam Mempertahankan Minat Belanja Pelanggan)

ENDAH , RESMIATI (2014) STRATEGI KOMUNIKASI PEMASARAN“REEBS CLOTH”DALAM MEMPERTAHANKAN MINAT BELANJA PELANGGAN (Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran “Reebs Cloth” dalam Mempertahankan Minat Belanja Pelanggan). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.

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      Abstract

      This study is based on the phenomenon of the online shop which grow more rapidly in line with the amount of interest the customers to do shopping online. This has resulted in increasingly fierce competition, in order to survive in the face of competition Reebs Cloth designing marketing communications strategies. Destination marketing communication strategy is to maintan the customer’s shopping interest. This research uses descriptive qualitative method. Researchers describe how the promotional activities that have been carried out Reebs Cloth. By means of observation and in-depth interviews. The results of this study are Reebs Cloth in implementing strategic marketing communications using existing elements in the promotion mix, namely the promotion of sales through discount, sales individuals through the bazaar, advertising through business card and brochures, and internet marketing through social networking. Conclusions ofthis study, an efficient marketing communication strategy is promotion via Blackberry Messenger. Promotion through Blackberry Messenger occupies the top position beating percent other promotional activities. This promotion in accordance with the purpose of Reebs Cloth that maintaining customer’s shopping interest Keywords : Strategy, Marketing Communication, Maintaining Customer’s Shopping Interest, Reebs Cloth

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.123 Communication in marketing
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Fitri Yulianto
      Date Deposited: 22 Apr 2014 14:44
      Last Modified: 22 Apr 2014 14:44
      URI: http://eprints.upnjatim.ac.id/id/eprint/5631

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