Rendra, Febri Ayuningtias (2014) STRATEGI KOMUNIKASI PERUSAHAAN TUPPERWARE DALAM MEMASARKAN PRODUK (Studi Deskriptif Kualitatif Strategi Komunikasi PT. Alamanda Delta Surya dalam memasarkan produk Tupperware di Kota Sidoarjo). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
Rendra Febri Ayuningtias, Communication Strategy of Tupperware Company in Marketing Product ( qualitative study Communication Strategy PT. Alamanda Delta Surya in Marketing Product at Sidoarjo) The Purpose of this research was to determine the communication strategy of Tupperware company in marketing product. Based on marketing communication theory from Mahmud Machfoedz, which consist of personal selling, publicity, sales promotion, and direct marketing. Type and methods of this research uses descriptive qualitative method by using deep interview to distributor leader of Tupperware in PT. Alamada Delta Surya and consumer as informants. The result of this research is Tupperware company uses communication strategy with focus in three components which company credibility, appropriate creature and the delivery message approach: Keyword: communication strategy
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products |
| Divisions: | Faculty of Social Sciences and Political Sciences > Communication Studies |
| Depositing User: | Fitri Yulianto |
| Date Deposited: | 29 Apr 2014 09:49 |
| Last Modified: | 29 Apr 2014 09:50 |
| URI: | http://eprints.upnjatim.ac.id/id/eprint/5728 |
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