KEPUASAN PEMIRSA SURABAYA DALAM MENONTON PROGRAM ACARA TALENT SHOW “MASTERCHEF” INDONESIA DI RCTI (Studi Deskriptif Kuantitatif Kepuasan Pemirsa Surabaya Dalam Menonton Program Acara Talent Show “MasterChef” Indonesia Season 3 di RCTI)

Rezita , Natalia (2014) KEPUASAN PEMIRSA SURABAYA DALAM MENONTON PROGRAM ACARA TALENT SHOW “MASTERCHEF” INDONESIA DI RCTI (Studi Deskriptif Kuantitatif Kepuasan Pemirsa Surabaya Dalam Menonton Program Acara Talent Show “MasterChef” Indonesia Season 3 di RCTI). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.

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      Abstract

      Currently culinary themed programs become a phenomenon among the people. Cooking has now shifted into a lifestyle trend. One of the programs that the public interest is cooking MasterChef Indonesia on RCTI. This study aims to determine the desired gratifications (Gratifications Sought) with gratifications obtained (Gratifications Obtained) audience watching MasterChef Surabaya in Indonesia on RCTI. In this study using the theory of Uses and Gratification because basically every human being has a basic need and audiences are actively choosing media to meet their needs so as to get gratifications from the use of such media. The method used is descriptive quantitative sampling techniques used in this study is purposive sampling. The results showed that overall there was gratifications perceived audience of four motifs in media consumption are: motif information, personal identity, personal relationship and diversi. This needs a lot more than that gratifications obtained. In other words, all individual needs can be met with a program to watch the talent show MasterChef Indonesia on RCTI of all motives. Keywords: Audience Gratifications, Gratifications Sought, Gratifications Obtained, Motive, MasterChef Indonesia on RCTI.

      Item Type: Thesis (Undergraduate)
      Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Fitri Yulianto
      Date Deposited: 29 Apr 2014 09:53
      Last Modified: 29 Apr 2014 09:54
      URI: http://eprints.upnjatim.ac.id/id/eprint/5729

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