PENERIMAAN REMAJA PEREMPUAN SURABAYA TENTANG KONSEP KECANTIKAN DALAM IKLAN KOSMETIKA (Reception Analysis Remaja Perempuan Surabaya Tentang Konsep Kecantikan Dalam Iklan New Pond’s White Beauty Versi Korea)

Ria , Rizki (2014) PENERIMAAN REMAJA PEREMPUAN SURABAYA TENTANG KONSEP KECANTIKAN DALAM IKLAN KOSMETIKA (Reception Analysis Remaja Perempuan Surabaya Tentang Konsep Kecantikan Dalam Iklan New Pond’s White Beauty Versi Korea). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.

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      Abstract

      This study is based on the phenomena that occur in today's society, where one of the beauty products in Indonesia, Pond's launched an ad New Pond's White Beauty Korean version and make "jernih putih merona" as the advertising tagline as the beauty concept of New Pond’s White Beauty. The fact that the beauty of Korea was obtained for plastic surgery. Given this fact makes this research focuses on adolescent girls Surabaya acceptance of the concept of beauty in cosmetics ads wheter in accordance with the concept of beauty that has been presented by the New Pond’s White Beauty Korean version of “jernih putih merona”. The method used is a reception role in this research analysis or analysis of the reception which is included in the qualitative research. The data in the analysis is the result of in-depth interviews were conducted on adolescent girls who never watched ads Surabaya. Keywords: Descriptive qualitative, advertising, and Surabaya Adolescent Girls acceptance of the concept of beauty in cosmetics ad

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5801 Advertising
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Fitri Yulianto
      Date Deposited: 26 Jun 2014 14:21
      Last Modified: 26 Jun 2014 14:23
      URI: http://eprints.upnjatim.ac.id/id/eprint/6097

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