Sugar Cane Farmers Relational analysis of commitmen plantation

Ignatia Martha, Hendrati and Flora , Pudji Lestari (2011) Sugar Cane Farmers Relational analysis of commitmen plantation. In: International Seminar on Natural Resources, Climate hange and Food Security in Development Countries, June 27 -28, 2011, Surabaya.

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    PT Perkebunan Nusantara XI (Persero) which is engaged in sugar industry obtains 70% of its supplies of raw mateials from sugar cane farmers. During the last 3 years the supply of sugar cane from farmers tends to decline. The purpose of this study is to analyze four subjects: 1) the influence of communication effectiveness of sugar factory workers to sugar cane farmers " trust to sugar factory; 2) the influence of technical quality given by sugar factoies to the trust of sugar cane farmers to sugar factory; 3) the influence of functional quality of sugar factory to sugar cane farmers" trust to the sugar factory; 4) and the influence of trust to relational commitment between sugar cane farmers and sugar factory. The vaiables used in this study are divided into three groups; (1) exogenous vaiables namely communication effectiveness, technical quality and functional quality; (2) an intervening vaiable that is trust; (3) endogenous vaiable that is relational commitment. Measurement scale used is Likert ' s scale ranging from 1 to 5. The samples in this study were sugar cane farmers in 16 sugar factoies of the working area of PT Perkebunan Nusantara XI (Persero). The sampling method is probability sampling, with a sample of 387 respondents. This study uses Structural Equation Modeling as a tool of data analysis. The results Of this study demonstrate that the effectiveness of cornmunication has contibuted to the trust; technical quality has no contibution to the trust; the functional quality has no contribution to the trust; and the trust has contributed to relational commitment. Keywords: communication effectiveness, technical quality, functional quality and relational commitmen

    Item Type: Conference or Workshop Item (Paper)
    Subjects: H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries
    Divisions: Conference/Seminar > Proceedings International Seminar Natural Resources Climate change & food security in Developing countries (ISNAR-C2FS)
    Depositing User: Users 2 not found.
    Date Deposited: 16 Aug 2014 12:08
    Last Modified: 05 Feb 2015 15:39

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