PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN BERLANGGANAN SPEEDY PADA PT. TELKOM DIVISI REGIONAL V JAWA TIMUR

DWI , KURNIA ANJASMORO (2010) PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN BERLANGGANAN SPEEDY PADA PT. TELKOM DIVISI REGIONAL V JAWA TIMUR. Jurnal Bisnis Indonesia, 1 (2). pp. 12-24. ISSN 2087-2402

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    Abstract

    PT. Telkom as the largest telecommunications companies in Indonesia have internet access service with the largest market share, namely Telkom Speedy. One of the ways to improve the image of the product is by analyzing the promotion mix of consumer interest to subscribe telkom speedy. This study aims to determine the variables that affect the interests of consumers subscribe to the speedy PT. Telkom Regional Division V East Java. Dependent variable (Y) and the decisions of consumers subscribe to the independent variable (X) consisting of advertising, personal selling, selles promotion and publicity. Populations and samples in this study is telkom speedy product customers in Surabaya. Sampling technique used in this research is purposive sampling. The is analyzed by Multiple Linear Regression analysis techniques. Based on the result analysis was approved that simultaneously an partially, the independent variables werw affected the consumer decision. This was proved by Fcount > Ftable, and by tcount> t table.T. The dominant Independent variable has the greatest influence on the dependent variable is a variable of advertising.. Keywords: Advertising (X1), Personal Selling (X2), Selles Promotion (X3), Publicity (X4), and Consumer Decisions (Y)

    Item Type: Article
    Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
    Divisions: UPN Jatim Journal > Jurnal Bisnis Indonesia
    Depositing User: Users 8 not found.
    Date Deposited: 27 Oct 2014 14:46
    Last Modified: 27 Oct 2014 14:46
    URI: http://eprints.upnjatim.ac.id/id/eprint/6424

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