MIFTAKUL , AZIZAH and SONJA , ANDARINI (2010) PERBANDINGAN KEPUASAN KONSUMEN DALAM MEMBELI PRODUK GARMEN DI INTERNET DENGAN DI PUSAT PERBELANJAAN. Jurnal Bisnis Indonesia, 1 (2). pp. 36-44. ISSN 2087-2402
Abstract
The rapid growth of Internet users as it allows the business to open an online business that customers do not lose with consumer products that are sold in malls. Online consumer products higher as the development of information technology especially the internet. In the era of globalization is the consumer not only consider the quality and price in the purchase of a product, but consumers also want to buy products instantly, especially for consumers who do not have much time to pick and choose products in the shopping center. The purpose of research to determine consumer satisfaction differences that make purchases of products on the internet with the shopping center. The population in this study were consumers buying garment product on the internet and in the shopping center. Research variables in this study are the consumer satisfaction in purchasing of products on the internet and consumer satisfaction in purchasing garment products in the shopping center. The data obtained are the primary data collected directly and based on answers from respondents who had bought a product on the internet and in the shopping center. Based on the results of paired t test can be concluded that there is a significant distinct of consumers satisfaction between the purchasing products on the internet with the purchasing products in the shopping center at the probability of p <0.05, then reject the H0 and accept the H1. For further research, it suggest to identify other variables that can distinguish between customer satisfaction with the purchase of garments on the internet with the shopping center. This is in order to complement the research already done, so it can be concluded about what actually can be obtained from the information consumer satisfaction in purchasing the product. Keywords: Consumer Satisfaction, Purchasing product on the internet, Purchasing products in the shopping center.
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