ANALISIS SIKAP KEPERCAYAAN MAHASISWA BARU TERHADAP MULTI ATRIBUT PRODUK FAKULTAS EKONOMI DAN BISNIS UPN "VETERAN" JAWA TIMUR

Ira , Wikartika and Zumrotul , Fitriyah and Fajar , Syaiful Akbar (2014) ANALISIS SIKAP KEPERCAYAAN MAHASISWA BARU TERHADAP MULTI ATRIBUT PRODUK FAKULTAS EKONOMI DAN BISNIS UPN "VETERAN" JAWA TIMUR. Jurnal Ilmu Ekonomi Pembangunan , 5 (2). pp. 172-179. ISSN 2068-7565

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    Abstract

    Education is one of the most effective tools in changing humans. Along with continuous rapid globalization that touches every single aspect of human life, it also touches education. These changes make the universify market and competition broader than before, and relatively move faster than the ability of the universities to respond. Educational organizations should have management system that maxirnizes the attributes those are considered as important attributes in an educational institution by the market so the concept of educational marketing services / product will grow into market-oriented educational marketing or even society-oriented. The objective of the research is to determine the attitude of new students towards FEB attributel and to determine dominant attributes for consideration in choosing FEB at UPN "Veteran" Jawa Timur. The study population is all new students of Economics and Business Faculty year 2013/2014. The sampling technique uses stratified random sampling with a sample of 85 new students. - The analysis method uses Fishbein multi-attribute, "the attitude toward object model". This is model is used in measuring the attitude of the consumers towards a product/ service. Based on the Fishbein multi-attribute analysis known that the attitude of ih" n"* students towards the FEB attributes in choosing FEB product, faculty's competence is the most important consideration. The order of, the attributes that most considered to attribute the less considered is the competence of faculty, academic facilities, management, non-academic facilities, image or popularity, and the cost of education

    Item Type: Article
    Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.32 Consumer Behavior
    Divisions: UPN Jatim Journal > Jurnal Ilmu Ekonomi Pembangunan
    Depositing User: Users 8 not found.
    Date Deposited: 04 Dec 2014 10:25
    Last Modified: 06 Jan 2016 09:20
    URI: http://eprints.upnjatim.ac.id/id/eprint/6576

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