ANALISIS PENGAMBILAN KEPUTUSAN PEMAKAIAN JASA WARNET GLOBAL SIDOARJO

Zumrotul , Fitriyah (2015) ANALISIS PENGAMBILAN KEPUTUSAN PEMAKAIAN JASA WARNET GLOBAL SIDOARJO. Jurnal Ilmu Ekonomi Pembangunan , 6 (1). pp. 87-97. ISSN 2068-7565

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    Abstract

    The development of information and communication technology is rapidly increasing to result in increased demand for information and communication in society. A wide variety of media to meet the needs of the information and the communication is created and developed such as telephone, mobile and internet which can be used as a means of searching for information. The growing world of communications and computers, the internet technology to be relatively cheap and affordable for consumers, but the use of the Internet for most people, Indonesia is still considered as an expensive activity. The purpose of research is to determine how much influence the quality of services, facilities, and location of the consumer's decision to use the services of the cafe. This study uses primary data obtained from respondents as many as 100 people on Global cafe Sidoarjo. The analysis technique used in this study using Multiple Linear Regression Analysis. Multiple regression analysis is a method used to analyze the relationship between the influence of independent variables with the dependent variable. This study provides the results of a lack of influence between the quality of service (X1) does not affect the decision to use Internet service sign value 0.353 (> 0.05), while Facility (X2) there is an influence on the decision to use Internet service sign value <0.05 is equal to 0.000. And location (X3) there is an influence on consumption decisions cafe services. It is shown from the significant value 0.001 (sign <0.05).

    Item Type: Article
    Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.32 Consumer Behavior
    Divisions: UPN Jatim Journal > Jurnal Ilmu Ekonomi Pembangunan
    Depositing User: Users 8 not found.
    Date Deposited: 02 Feb 2015 14:47
    Last Modified: 12 Jan 2016 09:28
    URI: http://eprints.upnjatim.ac.id/id/eprint/6687

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