ANALISIS PSIKOLOGIS KONSUMEN REMAJA TERHADAP KEPUTUSAN PEMBELIAN PRODUK “JAJANAN” ONDE–ONDE DI MOJOKERTO

ROCKY , MAULANA MAHESA (2014) ANALISIS PSIKOLOGIS KONSUMEN REMAJA TERHADAP KEPUTUSAN PEMBELIAN PRODUK “JAJANAN” ONDE–ONDE DI MOJOKERTO. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.

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      Abstract

      Consumers teenagers growing in number and in terms of behavior change psychology along with the development of social, economic and cultural. The attitude of traditional snacks particular product selection onde-onde is an expression of adolescent consumers who experience changes constantly adjust to motivation, perception, learning, beliefs and attitudes, which as one of the factors that influence the psychological attitudes of consumers in product selection snacks onde-onde. This study aims to identify, determine consumer perceptions of adolescents and to analyze the factors that influence adolescent psychological consumers on product purchasing decisions snacks onde - onde Mojokerto. Consumer preferences teen neighbor snacks Mojokerto onde-onde on purchase decisions are consuming products Adolescent snacks Mojokerto onde-onde just try and snack when gathered with family on certain days. Consumer perceptions about products teenager snacks Mojokerto onde-onde on purchasing decisions that teens consider snacks onde-onde have a good quality, size snacks Mojokerto onde-onde are quite large, and a sense of belonging snacks onde-onde pretty good, soft textured, the condition is still in warm state, and quite useful but less popular among teenagers. Psychological factors are motivation, perception, learning, beliefs and attitudes jointly influence the purchasing decisions snacks products Mojokerto onde-onde. Keywords: Psychological consumers, adolscent, onde-onde snacks

      Item Type: Thesis (Undergraduate)
      Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.32 Consumer Behavior
      Divisions: Faculty of Agriculture > Agribusiness
      Depositing User: Fitri Yulianto
      Date Deposited: 19 May 2015 13:16
      Last Modified: 19 May 2015 13:18
      URI: http://eprints.upnjatim.ac.id/id/eprint/6888

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