Representasi sensualitas pada iklan pompa air shimizu di televisi

AAN , FARADINA and Syaifuddin , Z (2011) Representasi sensualitas pada iklan pompa air shimizu di televisi. Jurnal Ilmu Komunikasi, 3 (1). ISSN 127164-9644

Preview

PDF - Published Version Download (751Kb) | Preview

Abstract

Research purposes accordance with the formulation of the problem that then: is purpose in this study is to investigate how the representation of female sensuality in advertisements Shimi/u water pump. The Method used in this study is a qualitative descriptive mcthod.This study presented a depiction of a commercial television advertising. Descriptive research method with the use of John Fiske semiology approach to determine the overall representation of sensuality Shimizu water pump advertising on television. Conclusions of this study was ad Shimizu water pump is further highlight the sensuality of the women This is where the roots so that KPI center provide a written warning. Keys word : Scmiotic. John Fiske, Representation, Sensuality, Commercial, Shimizu Water Pump, Television

Actions (login required)