Sikap Masyarakat Gresik Terhadap Tayangan Jodha Akbar di ANTV

Galih Jati, Pribadi and Syaifuddin , Z (2015) Sikap Masyarakat Gresik Terhadap Tayangan Jodha Akbar di ANTV. Jurnal Ilmu Komunikasi, 7 (1). ISSN 127164-9644

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    This study was conducted to determine public attitudes against soap opera Jodha Akbar in ANTV. Public attitudes can be seen from the cognitive, afective, and conative. The basic theory used in this research is the S-O-R theory. This research is a desciptive study with a quantitative approach. This research uses a quasi-expeiment design and survey research methods used. The results showed a positive public attitude towards soap opera Jodha Akbar. but not all aspects are positive attitudes towards the soap opera. Keywords: Attitudes. Soap Opera, Jodha Akbar

    Item Type: Article
    Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
    Divisions: UPN Jatim Journal > Jurnal Ilmu Komunikasi
    Depositing User: Users 2 not found.
    Date Deposited: 05 Nov 2015 10:47
    Last Modified: 05 Nov 2015 10:47

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