EKSISTENSI IKLAN TV LAYANAN MASYARAKAT “JOGJA TV” VERSI PIT DUWUR

Dody, Oktavian (2014) EKSISTENSI IKLAN TV LAYANAN MASYARAKAT “JOGJA TV” VERSI PIT DUWUR. Createvitas: Jurnal Ilmiah Desain Komunikasi Visual, 3 (2). pp. 283-296. ISSN 9-772301-480003

[img]
Preview
PDF
Download (1074Kb) | Preview

    Abstract

    The discussion of “ Public Service Advertisment (Case study of Jogja TV’s TV public service advertisment Pit Duwur version) in strengthen the national identity in the middle of consumptive culture and culture of instant proliferation” is implemented in purpose to explain Jogja TV’s TV public service advertisment Pit Duwur version triggering society awareness especially young people in maintaining daily attitude wisdom which is derived from their own culture and not being easily influenced by foreign culture subjection which only advances the amusement, pleasure, hedonism, and a culture of instant. This condition is motivated by noticing the indonesian young generation who have forgotten their own daily culture wisdom and unwittingly promote delusional foreign culture, pursuing pleasure and self-interest, without having sensitivity and concern for the people around him, especially courtesy to older people. Considering this phenomenon becomes severely spreading and cannot be neglected, Jogja TV’s TV public service advertisment Pit Duwur version is expected to trigger a new awareness that comes from people’s conscience. Keyword: PSA, Jogja Tv, Pit Duwur

    Item Type: Article
    Subjects: T Technology > T Technology (General) > T351 Mechanical drawing. Engineering graphics > T385 Computer graphics
    Divisions: UPN Jatim Journal > Createvitas :Jurnal Ilmiah Desain Komunikasi Visual
    Depositing User: Users 2 not found.
    Date Deposited: 14 Jul 2016 15:27
    Last Modified: 19 Jul 2016 15:13
    URI: http://eprints.upnjatim.ac.id/id/eprint/7076

    Actions (login required)

    View Item