Dody, Oktavian (2014) EKSISTENSI IKLAN TV LAYANAN MASYARAKAT “JOGJA TV” VERSI PIT DUWUR. Createvitas: Jurnal Ilmiah Desain Komunikasi Visual, 3 (2). pp. 283-296. ISSN 9-772301-480003
Abstract
The discussion of “ Public Service Advertisment (Case study of Jogja TV’s TV public service advertisment Pit Duwur version) in strengthen the national identity in the middle of consumptive culture and culture of instant proliferation” is implemented in purpose to explain Jogja TV’s TV public service advertisment Pit Duwur version triggering society awareness especially young people in maintaining daily attitude wisdom which is derived from their own culture and not being easily influenced by foreign culture subjection which only advances the amusement, pleasure, hedonism, and a culture of instant. This condition is motivated by noticing the indonesian young generation who have forgotten their own daily culture wisdom and unwittingly promote delusional foreign culture, pursuing pleasure and self-interest, without having sensitivity and concern for the people around him, especially courtesy to older people. Considering this phenomenon becomes severely spreading and cannot be neglected, Jogja TV’s TV public service advertisment Pit Duwur version is expected to trigger a new awareness that comes from people’s conscience. Keyword: PSA, Jogja Tv, Pit Duwur
Actions (login required)
![[img]](http://eprints.upnjatim.ac.id/style/images/fileicons/application_pdf.png)
