Indriani, Widyaningrum and Heru , Subiyantoro (2015) BRAND ACTIVATION ARVA SCHOOL OF FASHION. Createvitas: Jurnal Ilmiah Desain Komunikasi Visual, 4 (2). 291 p.-302 p.. ISSN 9-772301-480003
Abstract
The Phenomena of growing of fashion lovers in Surabaya, many stood the school fashion designer in the form of a branch of the school outside surabaya that gave rise to the motivation for Mrs. Aryani Widagdo to establish school majoring in fashion designers in Surabaya. Arva school of fashion to give information in the superiority Arva required newand uniqiue promotional media that differentiate with other promotion media. New media promotion event provides an event that audience can feel the direct and participate in activities provided by Arva. The main concept in the design of the event “ Passion for Fashionista” for event “The fashion festival Bomb 2013”. Provide information to someone (Audience) about the world of fashion that visualize throught a language event with communivative, providing modern element as well as layout and elegant colours. So packed in the form events that can be enjoyed by anyone.
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