IKLAN TV SEBAGAI MEDIA PROMOSI SEPATU GIBOR UNTUK REMAJA USIA 13-19 TAHUN

Yves , Arcadi Santos- and Widyasari, - (2015) IKLAN TV SEBAGAI MEDIA PROMOSI SEPATU GIBOR UNTUK REMAJA USIA 13-19 TAHUN. Createvitas: Jurnal Ilmiah Desain Komunikasi Visual, 4 (2). 387 p.-400 p.. ISSN 9-772301-480003

[img]
Preview
PDF - Published Version
Download (933Kb) | Preview

    Abstract

    Gibor is a local shoe product, made and originally manufactured in Surabaya. This brand is one of the footwear products of PT. Wangta Agung, which also produce a brand of Ardiles shoes which is more famous in Indonesia due to being the earliest product line up released by the company. Gibor shoe itself has been running for 5 years of production and sales at the moment, but the company has just thinking about the brand’s clarity only about a year ago. This means a lack of promotion of the brand, and not many people heard or know about Gibor products. Therefore, this product requires a good promotion strategy raise public awareness, especially the targeted segment. TV advertising has largemedia coverage, and any segment most probably will watch TV. TV ads with a concept strategy adjusted for teenagers is expected to be an effective campaign media to make Gibor more famousto the public, especially young people in order to raise the product appeal to its consumer.

    Item Type: Article
    Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5415.123 Communication in marketing
    Divisions: UPN Jatim Journal > Createvitas :Jurnal Ilmiah Desain Komunikasi Visual
    Depositing User: Users 8 not found.
    Date Deposited: 14 Jul 2016 16:39
    Last Modified: 14 Jul 2016 16:40
    URI: http://eprints.upnjatim.ac.id/id/eprint/7099

    Actions (login required)

    View Item