CSR: MOTIF SOSIAL UNTUK MENINGKATKAN CITRA PERUSAHAAN

Sri , Trisnaningsih (2014) CSR: MOTIF SOSIAL UNTUK MENINGKATKAN CITRA PERUSAHAAN. In: Perkembangan Akuntansi Keperilakuan di Indonesia , 4 September 2014, Yogyakarta.

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    Abstract

    Thec igarettei ndustryl s one of the major industriesin lndonesiaa nd the world.I t is incumbent for the tabacco industry to implemenf CSR as a corporation engaged in the field of natural resourcesT- hiss tudya imst o determineh owt he applicationo f CSRc igarctten mpanies listed in lndonesiaS tockE xchangeT. he study was conductedu sings econdaryd ata fram annual reportsa nd repoftingo n slfesr elatedc ompaniesin, additionto the researcherasl som nducted interuiewsw ith peoplea s ob1bcfsa trecteds imultaneouslye njoyingC SR clgarettesf rcm the tobacw industry.T hiss tudy useda qualitativea pproacht o the analysisn nducted lnterpretive lnteractive.T he resultso f thiss tudyp rovidee videncet hat the disc/osureo f CSRi n lndonesiai s sfill /ess attention to the principles of CSR. Cigarette nmpanies implement CSR jusf aiming to get a positiveim agea nd do not pay aftentiont o the health sectorw heret he greatestim pacto f cigaretteiss health. Keymords:C SR socra/m otivesi,m age,c orporate

    Item Type: Conference or Workshop Item (Paper)
    Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5601 Accounting
    Divisions: Conference/Seminar
    Depositing User: Users 2 not found.
    Date Deposited: 02 Sep 2016 14:24
    Last Modified: 05 Sep 2016 10:29
    URI: http://eprints.upnjatim.ac.id/id/eprint/7179

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