NICO RESPATI, EFEKTIVITAS PESAN IKLAN PROGRAM KELUARGA BERENCANA (KB) PADA MAJALAH VE (Studi Deskriptif Kuantitatif Efektivitas Pesan Iklan Program Keluarga Berencana (KB) “Menikah di Usia Matang Masa Depan Cemerlang” pada Majalah Ve Terhadap Remaja di Surabaya)

Nico, Respati (2015) NICO RESPATI, EFEKTIVITAS PESAN IKLAN PROGRAM KELUARGA BERENCANA (KB) PADA MAJALAH VE (Studi Deskriptif Kuantitatif Efektivitas Pesan Iklan Program Keluarga Berencana (KB) “Menikah di Usia Matang Masa Depan Cemerlang” pada Majalah Ve Terhadap Remaja di Surabaya). Undergraduate thesis, UPN Veteran Jatim.

[img]
Preview
PDF - Published Version
Download (248Kb) | Preview

    Abstract

    The background of this issue aims to determine how effective advertising message Married at the age of adult, Future Shining on couples of childbearing age in Surabaya. In this study, researchers used a method of Direct or Direct Determination Rating Rating Method. The sampling used in this study is a questionnaire. The sample in this study were drawn 100 people Couple Eligible voters aged 20-45 years and residing in Surabaya. Respondents in this study are scattered in five regions in Surabaya. Results of processing data obtained through questionnaires spread it can be concluded that the effectiveness Message Advertising Program Family Planning (KB) at Ve Magazine in Surabaya is effective. Respondents felt the ads have been able to influence them to follow the family planning program.

    Item Type: Thesis (Undergraduate)
    Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
    Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
    Depositing User: Users 2 not found.
    Date Deposited: 04 Oct 2016 10:40
    Last Modified: 04 Oct 2016 10:40
    URI: http://eprints.upnjatim.ac.id/id/eprint/7197

    Actions (login required)

    View Item