ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO ROKOK ELEKTRIK XCLOUD DI SURABAYA

Achmad Nasher Lista , Bahari (2017) ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA TOKO ROKOK ELEKTRIK XCLOUD DI SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.

[img]
Preview
PDF (cover) - Published Version
Download (912Kb) | Preview
    [img]
    Preview
    PDF (Bab 1) - Published Version
    Download (77Kb) | Preview
      [img] PDF (Bab 2) - Published Version
      Restricted to Repository staff only

      Download (371Kb)
        [img] PDF (Bab 3) - Published Version
        Restricted to Repository staff only

        Download (266Kb)
          [img] PDF (Bab 4) - Published Version
          Restricted to Repository staff only

          Download (372Kb)
            [img] PDF (Bab 5) - Published Version
            Restricted to Repository staff only

            Download (39Kb)
              [img]
              Preview
              PDF (Daftar Pustaka) - Published Version
              Download (28Kb) | Preview
                [img] PDF (Lampiran) - Published Version
                Restricted to Repository staff only

                Download (825Kb)

                  Abstract

                  The main objective of this research is to know and analyze the marketing strategy that is done to increase the exposure at XCloud Surabaya electrical cigarette shop. In addition, this research also aims to develop and recommend appropriate marketing strategies to XCloud Surabaya electrical cigarette shop in increasing revenue. The method used is qualitative descriptive method which is part of qualitative research through in-depth interview technique, participant observation, and documentation. Sampling technique used is purposive sampling technique that is owner, employee and consumer. The analysis tool used is SWOT analysis that is using IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), SWOT Analysis Diagram, and SWOT Matrix. The results of the research using IFAS, EFAS, SWOT Analysis Diagram, and SWOT Matrix conclude that the position of XCloud Surabaya Electric Cigarette Shop in marketing strategy is to have internal strength but has a stroke. The strategy recommended in the marketing strategy of XCloud Surabaya Electric Cigarette Shop is ST (Strength Treaths) strategy that uses company's strength to overcome the threat and take advantage of long-term opportunities by means of diversification strategy (Product or Market) such as Increasing Brand Image from Electric Cigarette Shop XCloud Surabaya to be better known by all people of Surabaya, Establish cooperation with the community in the making of events and Maintain prices with the addition of discounts or discounts for consumers who are loyal to the product Electric Cigarette Shop XCloud Surabaya. Keywords: Marketing Strategy, IFAS, EFAS, SWOT

                  Item Type: Thesis (Undergraduate)
                  Subjects: H Social Sciences > HF Commerce > HF5001 Business. Business Administration > HF5410 Marketing. Distribution of products
                  Divisions: Faculty of Social Sciences and Political Sciences > Business Administration
                  Depositing User: Yuniar Dwi Puspitasari
                  Date Deposited: 05 Feb 2018 12:12
                  Last Modified: 05 Feb 2018 12:12
                  URI: http://eprints.upnjatim.ac.id/id/eprint/7334

                  Actions (login required)

                  View Item