PEMAKNAAN IKLAN ROKOK LA LIGHTS (Studi Semiotik Tentang Iklan Rokok LA Lights Indiefest Versi “Saatnya Besarin Musik Loe” di Televisi )

Ganda, Ary Prasetyo (2010) PEMAKNAAN IKLAN ROKOK LA LIGHTS (Studi Semiotik Tentang Iklan Rokok LA Lights Indiefest Versi “Saatnya Besarin Musik Loe” di Televisi ). Undergraduate thesis, UPN "Veteran" Jatim.

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      Abstract

      The purpose of this study is to investigate how the meanings of La Lights Cigarette ads Indiefest Version "Saatnya Besarin Musik Loe" with theories that are used among others: the theory of advertising, creative advertising, television advertising, television advertising elements, with the semiotic approach of John Fiske. The method used in this study, using the method of semiotics John Fiske due in advertising illustration LA Lights Indiefest version of "Saatnya Besarin Musik Loe" in this television there are various in accordance with codes of television in the methods of John Fiske. From the results of this research in visualization Indiefest LA Lights Cigarette advertising on television as a whole is about the festival that is held Cigarette LA, for an amateur band (indie) and not yet known who is described as a small all of the equipment used, and the dim lighting and setting in warehouse signifies that if you want his music and his band became a big need to follow LA Light Indiefest

      Item Type: Thesis (Undergraduate)
      Subjects: P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media
      Divisions: Faculty of Social Sciences and Political Sciences > Communication Studies
      Depositing User: Anantha P
      Date Deposited: 04 Mar 2011 14:58
      Last Modified: 04 Mar 2011 14:58
      URI: http://eprints.upnjatim.ac.id/id/eprint/737

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