Alya, Rosita Ningsih (2017) SIKAP MASYARAKAT SURABAYA TERHADAP ISI PESAN IKLAN LAYANAN MASYARAKAT SUARA TANPA ROKOK DI MEDIA TELEVISI (Studi Deskriptif Kuantitatif Sikap Masyarakat Perokok Aktif Surabaya Terhadap Isi Pesan Iklan Layanan Masyarakat Suara Tanpa Rokok Di Media Televisi). Undergraduate thesis, Faculty of Social Sciences and Political Sciences.
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Abstract
ALYA ROSITA NINGSIH, 1343010195, Community Attitudes in Surabaya To The Contens of Message Community service advertising voice without cigarettes on Television (Quantitative Descriptive Study of Community Active smokers Attitudes in Surabaya To The Contens of Message Community service advertising voice without cigarettes on Television). The purpose of this research is to know how the community active smokers attitude in Surabaya To The Contens of Message Community service advertising voice without cigarettes on Television. In this research, the authors used S-O-R theory. The methods that used is deskriptive quantitative research methods, sampling technique that used is purposive sampling with total respondent 100 active smokers people age 17 years old up in Surabaya. The result of the research are the community active smokers attitude in Surabaya to the contens of message community service advertising voice without cigarettes on television is neutral. They know and like with the contens massage and understand about the impact from smoke and smoke of cigarettes, but they still smoking. Keyword : Attitude, Active smokers, Contes Message of Community service advertising voice without cigarettes
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
| Divisions: | Faculty of Social Sciences and Political Sciences > Communication Studies |
| Depositing User: | Devi Lufita |
| Date Deposited: | 19 Jul 2018 14:25 |
| Last Modified: | 19 Jul 2018 15:25 |
| URI: | http://eprints.upnjatim.ac.id/id/eprint/7618 |
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