EFEKTIVITAS PESAN IKLAN INDOSAT IM3 SERU ANTI GALAU DI TELEVISI VERSI "LOE GUE END" PADA MASYARAKAT DI SURABAYA (Studi Deskriptif Kuantitatif tentang Efektivitas Pesan Iklan IM3 Seru Anti Galau di Televisi Pada Masyarakat Surabaya)

CICIEK , EKAWATI (2012) EFEKTIVITAS PESAN IKLAN INDOSAT IM3 SERU ANTI GALAU DI TELEVISI VERSI "LOE GUE END" PADA MASYARAKAT DI SURABAYA (Studi Deskriptif Kuantitatif tentang Efektivitas Pesan Iklan IM3 Seru Anti Galau di Televisi Pada Masyarakat Surabaya). Undergraduate thesis, Faculty of Social and Politics.

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Abstract

PT Indosat Tbk recorded the number of subscribers of about 50 million more subscribers before the year 2011 this aat, Indosat's prepaid subscribers reached 98.9 percent in number of total subscribers. By 65 percent of the IM3 card customers and 30 percent are Mentari card customers. The situation continues to grow. While the first half of 2011, the number of subscribers rose 25.1 percent Indosat to 47.3 million subscribers compared to the first half of 2010. Average revenue per customer prepaid Indosat Rp 24 thousand. Where this year's growth estimate Indosat customers by 9 percent from a year ago. Effectiveness of advertising is good advertising rates on keeftivan a consumer or public. In essence, an effective ad if the ad is said to be deeply etched in the minds of consumers. Direct Rating Method (DRM) as measured by five indicators as follows: attention (attention), understanding (readthrougness), cognitive responses (cognitive), affective responses (affection) and attitudes toward advertising (behavior). Techniques used in sampling is non-probability sampling technique that is purposive sampling technique is the determination of the sample with a certain consideration. In this sample used Advanced Research tends to be as many as 100 people. Based on the analysis of advertising effectiveness in disseminating promo Indosat IM3 IM3 Fun Anti troubled Version "I Loe End" to the Surabaya community through the medium of television by using the Direct Rating method (DRM), the overall average score of IM3 Ad DRM version "I Loe End" these include the effective range of the scale Ads attention indicator is included in the scale range is very effective, Indicators understanding IM3 ad version of "I Loe End" is included in the scale range is very effective, indicators of cognitive response ads IM3 version of "I Loe End" is included in the scale range is very effective, the response indicator IM3 advertising affective version of "I Loe End" is included in the scale range is very effective, and attitudes toward the ad IM3 Indicator version of "I Loe End" is tern: asuk the scale range is very effective.

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