STRATEGI BISNIS USAHA KECIL DAN MENENGAH UD “R & D HANDYCRAFT” DI KELURAHAN SUKOREJO KECAMATAN LAMONGAN KABUPATEN LAMONGAN

RIA , ANGESTY (2013) STRATEGI BISNIS USAHA KECIL DAN MENENGAH UD “R & D HANDYCRAFT” DI KELURAHAN SUKOREJO KECAMATAN LAMONGAN KABUPATEN LAMONGAN. Undergraduate thesis, Faculty of Social Sciences and Political Science.

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Abstract

The study was based on a business strategy that made Entrepreneurs are beginning to float their business strategy in order to survive in the long term, although production is still produced using manpower. UD "R & D Handicraft" located in the Village Sukorejo Lamongan district has been nearly 12 years still exist doing business engaged in the craft industry, the main obstacle craftsmen when the market demand is increasing day-to-day usually. This request usually occurs at the time of difficulty in finding employment. Because labor provided mostly prefer to work in the fields at harvest time when, instead of working as craftsmen bulk. UD "R & D Handicraft" is one example of small and medium enterprises that can survive from year to year with the kind of handicraft products such as Bags, Shoes, Sandals, Wallets, Mat, and knacks - other trinkets such as: bracelets, and rings . This effort could last a long time because it has a creative business strategies and innovative business owners in the face of competitive business. Qualitative research methods were used in this study was to investigate the condition of the object experienced (natural setting), where the researcher is the key instrument, the data collection techniques of triangulation (combined) with the collection of data using a variety of sources and a variety of data collection techniques simultaneously , so that the data can be data bound. The results based on the analysis of data from interviews can from the owner, to the Department of Trade and Industry Stakeholders, Employees and Consumers. Based on the results obtained and the discussion can be known research business strategy undertaken by UD handycraf R & D to develop the business, including SWOT analysis and business strategy in the field of Marketing, Production, Human Resources, and Finance. Keywords: SWOT analysis and business strategy in the field of Marketing, Production, Human Resources, and Finance.

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