KEPUASAN PENDENGAR AKTIF RADIO SONORA FM (Studi Deskriptif Tentang Kepuasan Pendengar Aktif Terhadap Program Acara Voice de Campus di Radio SONORA FM Surabaya)

KALOKA , KUSUMANING AYU (2013) KEPUASAN PENDENGAR AKTIF RADIO SONORA FM (Studi Deskriptif Tentang Kepuasan Pendengar Aktif Terhadap Program Acara Voice de Campus di Radio SONORA FM Surabaya). Undergraduate thesis, Faculty of Social and Politics.

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Abstract

Radio as one of the electronic media has some excess just than another the electronic media like television. Radio can our enjoyed with do another activities and can take away easily. But, radio can not give you some information detailed to audience. The point is, utilizing of media is just some way to fulfill audience necessary and the gratification will be happend. Comfort in an activity is an absolute necessity are very sought after and optimized by each creator and innovator in the field of human comfortable. Various kinds of models and tools that support the protection of a security value on human beings, as well as clothing that protects humans from the natural environment around the body dibalutnya, and of course this requires the intervention of a desaigner as the creator and giver of more value in the field of aesthetic and persuasive power. The analies methode on this research use research methode quantitative- descriptive character. That means, the systematic scientific research is connected with sociality phenomenon. And descriptive for describe the audience gratification with Voice de Campus program. The conclusion of this research is the gratification hyphoteses on information motive, privacy identity motive, integration and tnteractive motive, and entertain motive with mean score GS < GO showed the gratification after enjoyed the program is happend. Keywords : the gratification, motive, Voice de Campus, mean score

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