STRATEGI MARKETING PUBLIC RELATIONS PT. KIMIA FARMA (Studi deskriptif kualitatif Strategi Marketing Public Relations PT. Kimia Farma dalam meningkatkan citra perusahaan)

LENNY , IRIAMA (2013) STRATEGI MARKETING PUBLIC RELATIONS PT. KIMIA FARMA (Studi deskriptif kualitatif Strategi Marketing Public Relations PT. Kimia Farma dalam meningkatkan citra perusahaan). Undergraduate thesis, Faculty of Social and Politics.

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Abstract

PT. Kimia Farma require marketing public relations strategy. Marketing strategies used public relations and promotion of CSR is aiming to expand the promotion to enhance the corporate image to the public, as well as the use of mass media, the internet as a means of communication with customers and prospective customers. The purpose of this study to determine the strategy of marketing public relations PT. Kimia Farma in improving the company's image. Informants or subjects in this study were the informants consisting of sub- division of PR PT. Kimia Farma. Techniques of data collection using interviews and observation techniques. Analysis using in-depth interview. The results of this study Marketing Public Relations is used by PT. Kimia Farma and the promotion of CSR. It is able to improve the image of the company. Keywords: Marketing Public Relations

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