MOTIF PEMIRSA TELEVISI SURABAYA DALAM MENONTON ACARA VARIETY SHOW “EAT BULAGA INDONESIA” DI SCTV (Studi Deskriptif Kuantitatif Tentang Motif Pemirsa Televisi Surabaya Terhadap Acara Variety Show Eat Bulaga Indonesia Segmen Kuis Indonesia Pintar di SCTV)

MAHMUDA CAHYANING , TYAS (2013) MOTIF PEMIRSA TELEVISI SURABAYA DALAM MENONTON ACARA VARIETY SHOW “EAT BULAGA INDONESIA” DI SCTV (Studi Deskriptif Kuantitatif Tentang Motif Pemirsa Televisi Surabaya Terhadap Acara Variety Show Eat Bulaga Indonesia Segmen Kuis Indonesia Pintar di SCTV). Undergraduate thesis, Faculty of Social and Politics.

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Abstract

Motive Television Viewers Watching In Surabaya Variety Show Events “Eat Bulaga Indonesia” In SCTV . Presence technology is a major influence in people's lives. Along with the increasing number of human needs. Needs is what causes the onset of motives. Surely motif between one individual with another individual not the same. Individuals became active in choosing which media can be a means to meet their needs. Variety show "Eat Bulaga Indonesia" SCTV presents a varied segment. This program provides information, entertainment, education and social issues. In a study using the uses and gratifications theory because the main problem is how to change the attitudes and behavior of media audiences, but how social media to meet the needs of the audience. Audiences who actively use the media to achieve specific objectives. This study analyzes the phenomenon which refers to the information motive, the motive of personal identity, integration and social interaction motif, and the motif of entertainment. This study analyzes the phenomenon which refers to the information motive, the motive of personal identity, integration and social interaction motif, and the motif of entertainment. Withdrawal of samples used in this study multistage cluster random sampling. Techniques of data collection using a questionnaire with a Likert scale. Data analysis using descriptive. Samples were Surabaya viewers aged 12 years and over who watched the show "Eat Bulaga Indonesia" SCTV. Distribution of questionnaires distributed to 100 respondents and direct visit to the South Surabaya and East Surabaya. The results of this study it can be concluded that there are four underlying motive in watching the show "Eat Bulaga Indonesia" SCTV, in information on the category of being. Meanwhile, the motive of personal identity, integration and social interaction motives or motives of entertainment in the high category. On the other hand they want to get up to date information and not just the interests of entertainment only but look at the moral message delivered by the host. Keyword : Motif, television viewers Surabaya, the variety show "Eat Bulaga Indonesia in the segment Indonesia pintar Quis" in SCTV.

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