PERSEPSI PETANI TERHADAP PELAYANAN PENYALURAN KREDIT DALAM USAHATANI PADI PADA BANK BRI DI KECAMATAN GONDANG KABUPATEN MOJOKERTO

FEBRY , RAHMAWATI (2013) PERSEPSI PETANI TERHADAP PELAYANAN PENYALURAN KREDIT DALAM USAHATANI PADI PADA BANK BRI DI KECAMATAN GONDANG KABUPATEN MOJOKERTO. Undergraduate thesis, Faculty of Agriculture.

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Abstract

This study aims to analyze the perception of farmers on rice production credit with Bank BRI and find alternative solutions should be carried out by farmers and lending banks in rice farming village in Mojokerto regency Gondang Centong District. The analysis used the deskripstif analysis to answer the first and second goals. The results showed that the perception of farmers on loans based on the service quality dimensions of 81.02% agree and 18.68% disagree. That is, the majority of farmers considered that the service provided to farmers BRI is satisfactory. However, the perception of a less than satisfactory can be seen from the percentage more than 20% do not agree that means less satisfying is the dimensions of reliability (25.65%), communication (25.65%), attention to the farmers (23.08%), and access (20.52%). Alternative solutions by farmers and lending banks in rice farming based on dimensions of service quality is a bank employee and farmer has good management, bank employees give prompt service process (no more than one week of submission of credit) in carrying out activities effective (on time) and efficient (with good time management), bank employees should use a common language that is easy dipahamai and understood by farmers, farmers attending the meeting / extension activities of Bank BRI, as well as outreach activities should not only be represented by the board gapoktan only. Keywords: Perception, Lending Services, Dimensions of Quality Services, rice Farm Credit

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