HUBUNGAN ATRACTIVENESS DENGAN PERCEIVED QUALITY (Studi Kasus Pada Group Musik NOAH dalam Iklan XL Versi Bebas di Televisi)

RISNANDRY , BUDIANTO (2014) HUBUNGAN ATRACTIVENESS DENGAN PERCEIVED QUALITY (Studi Kasus Pada Group Musik NOAH dalam Iklan XL Versi Bebas di Televisi). Undergraduate thesis, Faculty of Social Sciences and Political Science.

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Abstract

At the present time many endoser ads appearing on television advertising, the use of celebrities in advertising celebrities can help companies to improve the effectiveness of its advertising. This study is intended to be able to determine the relationship between the perceived quality attractievness on a case study in the band Noah XL versi bebas on television. By means of a questionnaire survey with purposive sampling technique determination, to determine the variables x and y using factor analysis with factor extraction method that uses principal component analys test. Having obtained the variables x and y then the result is processed with the person using the product moment test to determine the relationship between attractiveness and perceived quality Based on the results, the variables x and y are represented from existing indicators and data processing obtained from the relationship between attractieveness and perveived quality. This can be seen from the magnitude of the correlation between attractieveness and perveived quality. Relationship between attractieveness and percevied quality are positive and are at a strong level. Keywords: Celebrities, advertising, attractieveness, percevied quality, and variable

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