PERILAKU PEMBELIAN AYAM POTONG BROILER DI “PASAR KEPUTRAN” SURABAYA

ERIANSYAH , PRATAMA (2013) PERILAKU PEMBELIAN AYAM POTONG BROILER DI “PASAR KEPUTRAN” SURABAYA. Undergraduate thesis, UPN "Veteran" Jatim.

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Abstract

The purpose of this thesis is 1). Analyzing consumers characteristics and housewife's consumers behavior in buying poultry broiler in Traditional Markets Keputran Surabaya, 2). Analyzing the factors that affect the purchase of poultry broiler in Traditional Markets Keputran Surabaya. The analysis used to answer the purpose of using descriptive analysis, while to answer two purposes, namely using linear regression analysis and statistical analysis. Characteristics of the average consumer of the consumer household income is above Rp 1,200,000 per month, of the number of family members of consumers consist of 4-5 people, with consumers aged over 50 years, consumer education high school graduates, and property / facilities owned by consumershave motors and televisions. Consumer behavior broiler poultry purchases amounted to 4-6 kg in a month of purchase, frequency of purchase is generally the mother-housewife 2 times a week, buying in the morning is at 06:00 to 11:00 pm, while the general quality of broiler chicken pieces mothers home household purchasing poultry broiler in Surabaya Keputran market with quality / good quality in terms of color is chicken meat, broiler the broiler smell, and texture of broiler chicken meat pieces. Color looks fresh, while the odors (no smell) means poultry meat does not smell anything, while the texture of chicken meat has the texture of meat that shiny / smooth and not watery and rubbery chicken pieces priced at Rp 22,000 - Rp 23,000 per kilogram, and its used to generally cooked broiler chicken pieces fried chicken to a side dish to feed his family. The results stated that the factors that affect the amount of the purchase broiler chicken pieces are: family income, number of family members, the price of broiler chicken, broiler quality. Keywords: Buying behavior of broiler chicken pieces.

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