LATAR BELAKANG DAN MOTIVASI BERWIRAUSAHA PEDAGANG SAYUR DI PASAR INDUK PUSPA AGRO KABUPATEN SIDOARJO

RIZA, ROFIUL AKBAR (2013) LATAR BELAKANG DAN MOTIVASI BERWIRAUSAHA PEDAGANG SAYUR DI PASAR INDUK PUSPA AGRO KABUPATEN SIDOARJO. Undergraduate thesis, UPN "Veteran" Jatim.

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Abstract

The market is a meeting place that serves buyers and sellers buying and selling activities. In life, there are two forms of traditional markets, namely markets and modern markets. Parent Puspa Agro Market is the biggest wholesale market in East Java, a modern addition Puspa Agro Market Up as a supplier of goods - goods to traditional markets and outside the region around East Java, but it is also a distribution control every aspect of agricultural areas in East Java and outside Java, East , currently Market Up Puspa Agro has started a gate to control every aspect of the marketing of agricultural products in the Indonesian region, even a gate export control every aspect of the world. The purpose of this study are: to determine and assess the characteristics of vegetable traders in the Market Up Puspa Agro, to identify and assess the background of vegetable traders in Market Up Puspa Agro, to identify and assess motivation vegetable vendors at Market Up Puspa Agro, to identify and assess problems of vegetable traders in Market Up Puspa Agro. Determining the location of the research was done intentionally (purposive), which is in the village of Sidoarjo in East Java Jemundo. In the area there are Puspa Agro Market Up as a trading center in East Java Agribusiness condition is currently experiencing growth or decline, so that the condition is appropriate for use as a research location. This study used a descriptive analysis. The conclusion of this study were: male sex Most respondents - male, majority greengrocer in Puspa Agro has a brother who traded vegetables, capital at the greengrocer can come from bank loans, partially greengrocer vegetable trade experience, motivation is the most greengrocer to make ends meet, most of the vegetable vendors are not able to cope with unsold goods.

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