SIKAP KONSUMEN TERHADAP MEREK IDEAL PRODUK MINYAK GORENG SAWIT KEMASAN DI KECAMATAN JAMBANGAN SURABAYA

Rinanda, Kirana Oktasari (2013) SIKAP KONSUMEN TERHADAP MEREK IDEAL PRODUK MINYAK GORENG SAWIT KEMASAN DI KECAMATAN JAMBANGAN SURABAYA. Undergraduate thesis, UPN "Veteran" Jatim.

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Abstract

The purpose of this thesis is to analyze the characteristics and behaviors of consumers in buying cooking oil products packaging, as well as analyzing consumer attitudes based on the attributes of the ideal number of palm cooking oil packaging. To achieve the first goal and the second was used descriptive analysis. To achieve the third objective is to use the analysis of the ideal model of attitude (The Ideal-Point Model). Based on the analysis of the attitude of the ideal, the highest level of importance is the clarity, easy to get, and no foaming when in use. Of the five brands of cooking oil (Bimoli, Filma, Kunci Mas, Sania, and Sunco), a brand that is considered the most ideal approach is Bimoli with a total value of 10.61 attitude. Since the lower the value the better the attitude of total brand performance. Second, which is considered close to the ideal brand is key Mas with a total value of 12.22. Further more, Filma (13.99), Sania (14.37), and Sunco (20.59). Fifth brand interpreted "Very Good". Keywords: consumer attitudes, the ideal point model, crude palm oil

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