PEDAGANG BUAH DI PASAR INDUK “PUSPA AGRO” JEMUNDO SIDOARJO

MOH. BASYRONI, RIZAL (2013) PEDAGANG BUAH DI PASAR INDUK “PUSPA AGRO” JEMUNDO SIDOARJO. Undergraduate thesis, UPN "Veteran" Jatim.

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Abstract

Wholesale market "Puspa Agro" is the biggest modern wholesale market in East Java otherwise "Puspa Agro" as a supplier of merchandises to traditional markets and outside the region around East Java, but it is also a distribution control every aspect of agricultural areas in East Java and outside East Java, currently "Puspa Agro" has started to be a gateway to control every aspect of the agricultural marketing products in the Indonesian, even it is into the gates of export control every aspect of the world. The purpose of this study was : to know the social and economic characteristics of the fruit traders, to know the fruit traders, and constraints to determine the expectations of traders in the "Puspa Agro" market. The determination the location of the research was done deliberately (purposive) in Sidoarjo, East Java Jemundo. In the area there is a "Puspa Agro" market as a trading center in East Java which Agribusiness conditions are currently experiencing growth or decline, so that the existence of such conditions deserve to be used as a location for research. This research uses descriptive analysis. The conclusions of this research was: social and economic characteristics of the fruit are flattened averages in fruit traders have experience trading for quite while as well as a fruit traders in puspa agro has more than 2 stands, the effect on fruit traders income has increased after trade in the "Puspa Agro". Fruit traders felt it was quite comfortable, safe, clean and orderly during trading in the market "Puspa Agro". The obstacles facing traders is transport to fruit market, objected to the cost of cleanliness, and the situation is relatively less visitors. Traders hope puspa agro has reduction in costs of hygiene and more visitors comes. Keyword : Fruit Traders, In "Puspa Agro" Market, social and economic, constrain

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