PERANCANGAN CORPORATE IDENTITY DREAM OF KAHYANGAN ART RESTO

Dian , Putri Prabarini (2013) PERANCANGAN CORPORATE IDENTITY DREAM OF KAHYANGAN ART RESTO. Undergraduate thesis, UPN "veteran" Jawa Timur.

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Abstract

One of the basic needs of human’s life is food. Activities buying food in the outside become commonplace thing by made public so as many employers became interested to open a restaurant, one of which is Dream Of Kahyangan Art Resto. Dream Of Kahyangan Art Resto raised the concept of combining Javanese and Chinese culture as “Manunggaling Dwi Budaya”. The majority of visitors from Dream Of Kahyangan Art Resto is upper middle class, especially the families and professionals. Based on an interview with Mr. Miadji as manager, shared the questionnaire to 50 respondents and then surveyed were producing that visitors is considering Dream Of Kahyangan Art Resto is the restaurant that only raised the concept of the Java culture. Logo on the Dream Of Kahyangan Art Resto considered reflect the character of combinin two cultures and nuance. Looking at that situation is needed the Corporate Identity to strengthen the character of Dream Of Kahyangan Art Resto with the concept of “Manunggaling Dwi Budaya”. Keyword from Dream of Kahyangan Art Resto is “Kelezatan Sejati Berpadu” and then tagline is“Rasa Sesungguhnya” or can be called “Raoshi”. The word of "raoshi" are combination of Javanese and Chinese Language. "Raos" is taken from the Java language which means "taste" and "shi" is taken from the Chinese language which means "real".

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